Stepping through The Zetter Townhouse door of you could be forgiven for thinking you had stumbled upon someone's perfectly preserved period home due to the exquisite décor and 'front room' atmosphere. But a glimpse of the quirky retro accessories and the achingly cool cocktail bar in the corner suggests you are in for an all together more glamour experience.
Tucked away on St John's Square in ultra hip Farringdon, is London 's newest and coolest boutique hotel offering. The Zetter Townhouse, baby sister to the ultra modern Zetter hotel, is about to open its hand painted doors to a very eager public and last night I was lucky enough to get a sneak preview.
To say the interior has been designed within an inch of its life is an understatement. Every detail of the décor has been carefully planned out, from the vintage books scattered throughout and retro newspaper wallpaper to the taxidermied marsupial that will join you at the dinner table. (Yes I do mean a stuffed Kangaroo). Interior designers Russell Sage Studio have put lot of thought in to the look of the Townhouse, and yet it manages to pull off effortless cool.
This is sure to be the next destination bar in east London , and collaboration with Camille Hobby-Limon and Tony Conigliaro's 69 Colebrooke Row ensures the Townhouse has a cocktail menu to satisfy even the most experimental mixologist. The Koln Martini (gin with citrus aromatics) was totally delicious and good luck resisting the elderflower and Perrier Jouet Twinkle.
The cocktails were the prefect compliment to the substantial and interesting canapés which flowed all night, boding well for the hotels menus. Courgette and ricotta frittata followed by grown-up chocolate fudge. Yes please!
The Hotels opening preview party was not only a wonderful knees up in this homely hideaway, but also a chance for the nosy among us to snoop inside its fabulous bedrooms. Individually designed, each room is a themed treat of old style glamour. From Union Jack bunting bedecking a lush four poster to opulent Moroccan inspired mosaic tiling, each bedroom holds a cosy little secret for its occupant. All rooms have a little window to the en suite bathroom, and one even boasts an in-room tub, allowing bath time audiences for the more confident among us. This place would be perfect for a romantic get away or a fabulous girl’s weekend.
As with all great hotels it's the attention to detail which makes for a truly wonderful stay, and the Townhouse owners Michael Benyan & Mark Sainsbury have risen to the challenge. Ren products ensure you will put the ornate bathrooms to good use, while the yummy snack trays make staying in these quirky rooms as appealing as exploring London .
Complete with private dining facilities and a games room in the basement, the Townhouse has all the ingredients for a classic, weekend-in-the-county style break in the heart of the city; just add a pack of friends! I'm already thinking up excuses for reserving the entire place.
A night in one of these unique rooms costs between 185 for the Club rooms to 798 for the Grand Suite. For reservations and more info email info@thezetter.com.